For logo designing, we maintain a strong two-way communication channel with our clients to get the most details about their logo designing need. Our team of professional get all the extensive details required from the clients to create a unique and distinctive logo such as, what is the competitors logo, what type of colour schemes to use, where the logo will be used, what makes our design different from the previous ones. We also take into account any personal preferences of the clients, such as any iconic logo, symbolic usage, text preferences, etc.
After complete research, the logo designing process takes place by our team of professional through the Adobe Illustrator software in which we create and print digital models of the logo. After which the finalized models are displayed to the clients over video conference and any changes or alterations requested are taken into consideration and worked upon immediately. The finalized logo is packaged and sent to the client over the web in the form of a high definition CMYK JPEG, a web ready RBG and a vector file to complete all logo requirements and formalities.
Brand evaluation is to step back and look at your brand objectively. Performing an objective evaluation provides you with an opportunity to improve your brand.
The objective of researching would be to explore whether and when brands benefit more from descriptive or non-descriptive logos, we conduct seven experimental studies and analyzed the effect of logo design on brand of similar companies.
After completing the Brand Evaluation and Research the industry processes we finalize the end product with more than one option for client to choose from.